On the flip side, this has the potential for brands to develop a ‘stickiness’ factor with customers through consistently good customer care. Which means that their loyalties towards a brand or service can change based on customer service experience. In a WhatsApp global survey, they found the following trends:Ĩ9% people expect a brand to respond to them within 24 hoursĨ0% of consumers say that the experience a business provides is as crucial as its goods or servicesĪnd 52% of surveyed consumers have switched to a competitor brand or service provider because of poor customer service. ***Ĭustomer engagement is critical and there are huge rewards for businesses if they invest in creating smoother customer journeys through messaging. In fact, 61% of people would choose messaging a business over picking up the phone and 59% of people would choose messaging a business over sending an email. However, companies that genuinely want to reach their customers in the right place at the right time have included WhatsApp in their channel selections. WhatsApp outperforms other well-known chat apps in popularity, yet many companies still focus their communications and presence on other channels. In this blog post we will share five reasons why your business should also use WhatsApp to communicate. Naturally, businesses have caught onto this trend and recognize this message platform as a hotspot for business opportunities. Around 100B messages are sent across WhatsApp, Messenger, and Instagram Direct daily.
WhatsApp has quickly become one of the most popular chat platforms in the world, with over 2 billion active users across 180 countries.
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